Natural Beauty Dermatology · San Diego · November 12, 2026
Confirmed · guest RSVPs already arriving
HOLIDAY GLOW
A curated in-person beauty and wellness discovery experience, connecting select brands with our dermatology patient community, with opportunities for digital amplification.
The opportunity
Your product gets demonstrated, explained and discussed inside a practice women already come to for beauty and skincare guidance, by people they already ask. That is a different conversation from a booth in a hotel ballroom, and a very different one from a post in a feed.
Meet an established aesthetics and wellness patient audience through an approved event experience.
Optional sponsored content for an engaged audience interested in beauty, skin and wellness.
Potential continued content, education and commercial partnerships, only where there is a genuine fit.
The women behind the numbers
95%
Of event guests come to purchase
90%
Of the room is aged 35 to 64
$3,500–$6,000
Average purchase per patient
These are same-day-special evenings, hosted inside our established San Diego dermatology, longevity and aesthetics practice, so the women in the room already spend on skincare and aesthetics. The purchase figure covers products, treatments and home devices across the practice, not spend on any single brand. Kelsy's own figures from previous events; they vary by guest and by evening.
The room is not the whole audience.
Same-day specials open to the whole patient list, including the women who cannot attend, and they order by phone that night. They know I present my favorites on these evenings, and they want to know what made the list.
Largely separate audiences rather than one counted several times: around 18,000 of the email subscribers are neither practice patients nor @derm_coach followers, and the social figure spans several platforms and accounts. Invitations are not attendance. Figures October 2026. No patient information is shared with brand partners.
Instagram, separately: @derm_coach has 62,499 followers, 95.3% women, 1,261,856 views in the 30 days to 25 October 2026. US 49% · Canada 18% · UK 16%. Views are a count of plays, not of people, and include organic reach with some paid boosts. Instagram audience is not the same group as the women in the room.
I'm not the biggest audience you'll buy this season. I'm the one where 90% of the room is the age that actually buys your product, and where they walk in ready to spend.
September 2026
One brand paid a $9,000 cash partnership fee, separate from products and from any paid media.
We sold more than 40 units that night and in the days just after, and sold out of the inventory. Our patients loved the product, so we decided to bring it into the clinic at wholesale and integrate it within our consultations.
That is what happened with one partner, in one evening just at the event, not including any of the sales online. One evening, one partner. Every brand and every product is different.
Who you are actually working with
I am responsible for product and treatment revenue at the practice. I have run two practices, growing monthly practice revenue from $190K to $500K+.
We run these evenings several times a year and the numbers are consistently strong. A brand that fits is not buying one night. It is buying a route into a clinic that sells.
Her community asks her where to buy things: typically 600 or more link requests on a Story, and hundreds of direct messages a day. Those volumes vary day to day.
Recognition
Brands Kelsy has partnered with
A few past and current partnerships. Not an endorsement of this event by any of them.
The Glow Event, September 2026, at the clinic.
Partnership options
Event partner
Clinic + digital
Paid usage rights, whitelisting and category exclusivity are available and scoped per partnership. Happy to walk through terms on a call.
Let's talk
Tell me what you're building. If it belongs in our Holiday Glow experience, I'd love to talk.